As a rule, human thought is not motivated by a contemplative impulse since it requires a volitional and emotional-unconscious undercurrent to assure the continuous orientation for knowledge in group life. Precisely because knowing is fundamentally collective knowing (the thought of the lone individual is only a special instance and a recent development), it presupposes a community of knowing which grows primarily out of a community of experiencing prepared for in the subconscious. However, once the fact has been perceived that the largest part of thought is erected upon a basis of collective actions, one is impelled to recognize the force of the collective unconscious. The full emergence of the sociological point of view regarding knowledge inevitably carries with it the gradual uncovering of the irrational foundation of rational knowledge.
Wednesday, June 10, 2009
July 23, 2006: "The Irrational Foundation of Rational Knowledge"
July 12, 2006: Why Irrationality?
The Italian Marxist Antonio Gramsci, writing a few years later in his Prison Notebooks (1928/1971), however, argued that the working class is most afflicted by the power of the dominant class’s ideology. If not deceived by outright illusions, their minds are subject to ‘contradictory consciousness,’ with confused and fragmented judgments on the nature of the world they inhabit. This is because the ruling class is hegemonic: controlling not only property but—even more importantly—the means of producing beliefs about reality. These include religion, education, and more recently, the mass media. Thus the working class is severely crippled in its ability to revolt against the dominant order, or even think critically about it. (For modern examples, see Gitlin [1979] on the power of television, or the French sociologist Pierre Bourdieu’s [1984] theory of the stratification produced by differences in personal taste and styles of entertainment, which he calls ‘cultural capital.’)
In other words, in less elevated langauge, what we prefer to hear is what the media tell us we prefer to hear.